Lead generation is a cornerstone of a successful business yet when we look closely most lead generation methods are based on tactics that are out of alignment for believers. Today we welcome Michael Maher, an expert on relational referrals, and we explore how we can lead generate through love, generosity, and service.
Do nothing from selfish ambition or conceit, but in humility, count others more significant than yourselves. Let each of you look not only to his own interests, but also the interests of others. (Philippians 2:3-4)
3 Things You’ll Learn in this Episode
Why we don’t have to compromise when building our business: It’s easy to look for shortcuts and simple solutions but there’s a better way.
Why it’s not impossible to have clients for life: Having clients who come back to you again and again isn’t as hard as it seems.
The cycle of discontent isn’t a great place to be: We learn how to break that cycle and get into the referral cycle instead.
Our Guest
Michael Maher is a referral expert. He's also a realtor, speaker, podcast host and author who wrote a book called (7L) The Seven Levels of Communication:
Go from Relationships to Referrals. His network spread the word about
this book so fast that it became a Amazon bestseller in just 7 days and
has been a bestseller for over 11 years! That book spurred a movement
and then a community, The Generosity Generation. This global referral
community exchanges referrals daily - and you may be invited to
become a part of it. His company, REFERCO, is the foremost authority
on business referrals.
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